Snap buys Berlin-based Fit Analytics

Thursday 18 March 2021 | 16:42 CET | News
Snap has acquired Berlin-based start-up Fit Analytics for USD 124.4 million, according to a 10-Q filing, a quarterly report that public companies file with the Security and Exchange Commission (SEC). The company acquired Fit to grow the e-commerce and shopping offering, it added in the filing. Fit Analytics has developed a platform helping shoppers to find the right outfit size from online retailers. It now offers a set of data-driven solutions to support business growth in the apparel industry. Companies can use machine learning for operations and to gather customer intelligence.

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Categories: Mobile & Wireless
Companies: Snap
Countries: World
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