Snapchat buys AR start-up Cimagine - report

Tuesday 27 December 2016 | 11:19 CET | News
Messaging app Snapchat has acquired the Israeli augmented reality startup Cimagine Media for an estimated USD 30-40 million, according to the Israei financial publication the Calcalist. Cimagine developed True Marketless Augmented Reality – technology that allows users to virtually place furniture and appliances they wish to purchase in the space of their home, on their mobile devices, at the click of a button, Reuters reports. Cimagine will become Snapchat's research and development centre in Israel and is expected to rapidly expand its workforce from its current 20 employees, the report

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Categories: Mobile & Wireless
Companies: Snap / Snapchat
Countries: World
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