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General

Snapchat wants to stop ad revenue sharing - report

Thursday 20 October 2016 | 10:46 CET | News
Snapchat is looking to revamp its advertising deals with media companies and move away from a revenue sharing model, reports tech website Recode. Rather than splitting ad revenue that the app's "Discover" section produces, Snapchat wants to pay content partners a flat licence fee upfront and keep the ad money for itself, said the report. Snapchat's Discover section includes content from media companies such as MTV, Vice, The Wall Street Journal, BuzzFeed and Mashable. However, some of the publishers have indicated they have no intention of creating content for the company without any control

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Categories: General
Companies: MTV / Snap / Snapchat
Countries: World
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