Sony and LG are making gains as consumers across Southern Europe opt for cheaper handsets, according to the latest smartphone sales data from Kantar Worldpanel ComTech. Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, said there was an increasing divide in the mobile dynamics across Europe, driven by different levels of handset subsidies and differing economic performances. For example, the Samsung Galaxy SIII handset accounted for 23.5 percent of all smartphone sales in Germany in the latest three months, compared to 4.7 percent in Spain.
The increasing desire for handsets costing under EUR in Spain and Italy has helped Sony and LG to boost their market share. In Spain, Sony has a 19 percent share and LG is up to 17 percent from just 3 percent the previous year. In the UK, Android and iOS continue to account for the majority of smartphone sales, although Windows Phones are becoming more popular with consumers. Windows has grown its share by 4.4 percentage points compared with the same period last year and now holds an 8.4 percent share of the market.
The increasing desire for handsets costing under EUR in Spain and Italy has helped Sony and LG to boost their market share. In Spain, Sony has a 19 percent share and LG is up to 17 percent from just 3 percent the previous year. In the UK, Android and iOS continue to account for the majority of smartphone sales, although Windows Phones are becoming more popular with consumers. Windows has grown its share by 4.4 percentage points compared with the same period last year and now holds an 8.4 percent share of the market.
