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General

Spain's Yoigo starts new brand campaign, pledges not to hike prices

Wednesday 10 January 2018 | 09:17 CET | News
Spanish operator Yoigo, a Masmovil brand, has announced a new advertising campaign based around the Descartes-inspired slogan "Pienso, luego Yoigo" ("I think, therefore Yoigo"). The aim is to convey original values of the brand, described as "empathy, honesty, transparency and courage" and a pledge never to increase customer prices. The campaign has been created by the Pinguino & Torreblanca agency, with the corresponding ads appearing on TV, radio and online.

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Categories: General
Companies: Masmovil / Yoigo
Countries: Spain
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