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Spanish regulator to probe Mediaset over subliminal ads

Friday 28 April 2017 | 10:23 CET | News
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Spain's communications regulator CNMC has announced an investigation into the use of advertorials by the broadcaster Mediaset Spain. The company could face a fine of EUR 100,000 to EUR 500,000 for breaches of Spain's Audiovisual Act after the CNMC accused it of using covert and subliminal techniques to advertise insurance services during an episode of "Desafio Extremo" broadcast on TV channels Cuatro and Be Mad TV in December 2016 and March 2017. Mediaset has two months to appeal against the claim.

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Categories: Broadcast & Satellite
Companies: Mediaset
Countries: Spain
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