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Broadband

Spotify acquires Preact

Thursday 3 November 2016 | 10:32 CET | News
Spotify acquired Preact, a cloud-based service that helps companies acquire new subscribers and retain current customers. Spotify's team was expanded with staff from Preact following the deal. The Preact team will be based in Spotify's New York City and San Francisco offices. The team at Preact specialises in predicting and informing consumer behavior around subscription sign-ups and upgrades through advanced analytics, behavioral science and machine learning techniques. Preact was launched in 2012.

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Categories: Internet
Companies: Spotify
Countries: United States
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