Spotify launches visual podcast platform Spotlight

News Wireless Global 19 JAN 2018
Spotify launches visual podcast platform Spotlight

Streaming music service Spotify announced the launch of a new “multimedia format” that introduces visual elements to podcasts, audiobooks, news and other audio content. The format, dubbed Spotlight, will include photos, videos, and text that appear as users listen to each episode. Spotlight will launch with content from partners including BuzzFeed News, Cheddar, Crooked Media, Lenny Letter, Gimlet Media, Genius, The Minefield Girl, Refinery29 and Uninterrupted. The platform will also feature content from some of Spotify’s own original series such as RISE, Secret Genius, Spotify Singles and the new Viva Latino podcast.

Spotify said the programming spans several content categories including news, pop culture, sports, politics and music, with additional series to come in February. Spotlight is already available to US customers and will roll out to additional markets in the near future.

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