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Wireless

Sprint intros 'All-in' simpler pricing with Beckham ad drive

Tuesday 30 June 2015 | 10:06 CET | News
Sprint will launch its "All-in" advertising campaign, fronted by football superstar David Beckham, during the US team's FIFA Women's World Cup match against Germany on 30 June, reports CNet. The operator highlights the simplicity of its plans, with the "all-in" price for unlimited talk, text and data at USD 80 a month, including USD 60 for the service and USD 20 to lease a base-model such as an iPhone 6 with 16 GB of storage. In the ad, Beckham visits the stores of each mobile carrier and gets increasingly frustrated with complicated plans until he enters a Sprint store. The campaign was born

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Categories: Mobile & Wireless
Companies: Sprint
Countries: United States
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