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Wireless

Sprint names Roy as chief digital officer

Tuesday 6 December 2016 | 07:14 CET | News
Sprint appointed Rob Roy as chief digital officer to advance the company's use of online and mobile technology to improve the customer experience. Roy will focus on leveraging multi-touch personalisation and marketing automation to build a digital customer journey across all device types to deliver an omnichannel approach for acquiring the always connected customer, driving sales and providing support. Roy ran the e-commerce and digital businesses of the nation's top cable companies, most recently serving as senior vice president-Digital Revenue for Comcast, the number 1 cable company in the

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Categories: Mobile & Wireless
Companies: Comcast / Sprint
Countries: United States
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