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Sprint starts national campaign aimed at Hispanic customers

Monday 24 November 2014 | 09:10 CET | News
Sprint CEO Marcelo Claure has launched a new advertising campaign aimed at connecting directly with Hispanic consumers. The campaign made its debut during the Latin Grammy Awards on local Univision affiliates on 20 November and then went to all major Hispanic TV networks on 21 November. The national television campaign features the CEO speaking to Hispanic consumers about Sprint's commitment to offering more mobile for the money with "the best value in wireless," and introducing the latest devices in the operator's portfolio. Claure said that the new Spanish-language ad was just one of the

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Categories: General
Companies: Boost Mobile / Sprint / Univision / Virgin Mobile / Virgin Mobile USA
Countries: United States
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