Sprint, T-Mobile to increase ad spending to gain share

Wednesday 10 July 2013 | 17:35 CET | News
Wireless is one of the US' big-spending ad categories, with carriers collectively dropping USD 5.3 billion on measured media in 2012, according to Kantar Media. Analysts expect T-Mobile and Sprint to increase ad spending to persuade consumers to switch from the long-time industry leaders. In 2012, the top four wireless providers by share, Verizon, AT&T, Sprint and T-Mobile US, in that order, changed their respective measured-media spends by hundreds of millions of dollars but saw little change in terms of their pieces of the market.

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Categories: Mobile & Wireless
Companies: Sprint / T-Mobile / Verizon
Countries: United States
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