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Starbucks plans UK contactless payment trial

Tuesday 24 May 2011 | 11:20 CET | News
Coffee shop chain Starbucks plans to offer contactless payments in its UK stores, Marketing Magazine reports. It has signed an agreement with Barclaycard, in partnership with Visa Europe, to let customers pay for products by scanning their contactless credit/debit card on a payment terminal. The UK trial will launch in spring 2012. Brian Waring, vice-president, marketing and category for Starbucks UK and Ireland, said the introduction of contactless payment followed its successful adoption of other technologies such as geo-fencing mobile couponing and Facebook Deals.

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Categories: Mobile & Wireless / Mobile & Wireless
Countries: United Kingdom
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