The three initial areas of focus are defining specifications for the architecture and functionality of network and cloud-based streaming and caching infrastructure to support the growth of on-demand and live online video; creating a common approach to defining, measuring, optimizing and reporting the quality of the video streaming experience for content providers, network operators and consumers; and creating standards for interoperability and performance to ensure content providers, content delivery networks and network operators can efficiently stream HD video to consumers throughout the world.
The hope is that companies throughout the industry will join this effort to develop a multi-faceted solution that works for all elements of the ecosystem.
