Supermarket Albert Heijn starts own TV channel

Wednesday 1 February 2017 | 10:23 CET | News
Dutch supermarket Albert Heijn is launching its own interactive TV channel for customers and employees. The group aims to target young consumers better with the new channel. Appie Today shows daily programmes, reports and series about eating, trends, news, blunders and love in and outside the supermarket. Albert Heijn operates 950 shops and has around 100,000 employees. Almost a third of Dutch consumers use the stores.

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Categories: Broadcast & Satellite
Countries: Netherlands
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