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Swisscom stops Beem platform for interactive marketing campaigns

Friday 16 April 2021 | 18:51 CET | News
Swisscom has decided to stop operating the interactive marketing platform Beem, Persoenlich.com reports. The company will stop Beem for both for the advertising and non-advertising market, such as museums or trams. The Beem platform allowed customers to run interactive marketing campaigns on smartphones, with users able to interact with objects by clicking for Beem-enabled information.

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Categories: General
Companies: Swisscom
Countries: Switzerland
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