Switzerland runs second wave of DAB+ promotion

Wednesday 6 September 2017 | 11:27 CET | News
The advertising agency Republica, commissioned by the Swiss regulator Bakom, has started the second wave of the four-language publicity campaign for the DAB+ radio standard. Following the first wave in June, with the engagement of four artists in the campaign, there are now six additional artists promoting transition to DAB+, reported Werbewoche.ch. The campaign is supported by both the public radio SRG and private radio channels, as well as the manufacturer Pure and retail partners Melectronics and Eigitec. 

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Categories: Broadcast & Satellite
Companies: Bakom
Countries: Switzerland
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