T-Mobile leads H1 mobile ad spending in effort to win over FMC customers from KPN, Vodafone

Friday 3 August 2018 | 10:39 CET | News
Dutch operators spent EUR 44 million on advertising their mobile offers in the first half of 2018. Market leader KPN spent just EUR 3.1 million gross, while its unit Telfort was good for EUR 6 million. Vodafone also slowed spending, at EUR 8.4 million, while the operators without a significant FMC offer spent relatively more, with T-Mobile at EUR 17.7 million and Tele2 EUR 8.4 million, research by Telecompaper found. 

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: KPN / Tele2 Netherlands / Telfort / T-Mobile Netherlands / Vodafone Netherlands
Countries: Netherlands
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.