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Wireless

T-Mobile leads H1 mobile ad spending in effort to win over FMC customers from KPN, Vodafone

Friday 3 August 2018 | 10:39 CET | News
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Dutch operators spent EUR 44 million on advertising their mobile offers in the first half of 2018. Market leader KPN spent just EUR 3.1 million gross, while its unit Telfort was good for EUR 6 million. Vodafone also slowed spending, at EUR 8.4 million, while the operators without a significant FMC offer spent relatively more, with T-Mobile at EUR 17.7 million and Tele2 EUR 8.4 million, research by Telecompaper found. 

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Categories: Mobile & Wireless
Companies: KPN / Tele2 Netherlands / Telfort / T-Mobile Netherlands / Vodafone Netherlands
Countries: Netherlands
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