0
Wireless

T-Mobile NL devotes 7% of ad spending to merger promises campaign

Monday 17 September 2018 | 17:22 CET | News
T-Mobile Netherlands has been advertising in recent weeks over a series of promises for its planned merger with Tele2. The campaign took around 7 percent of its advertising budget, led by a promise to launch 5G faster as a result of the merger, research by Telecompaper found. 

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: T-Mobile Netherlands
Countries: Netherlands
::: add a comment
This article is part of dossier

5G


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

T-Mobile NL can survive without merger, standalone Tele2 future less certain

Published 08 Oct 2018 12:00 CET | Netherlands
A decision is expected by the end of November on the proposed merger of T-Mobile and Tele2 Netherlands, which would reduce the ...

T-Mobile besteedt circa 7 procent reclamebudget aan 'belofte campagne'

Published 17 Sep 2018 13:47 CET | Netherlands
T-Mobile heeft afgelopen weken diverse advertentie-uitingen gepubliceerd rondom de vijf beloftes die het bedrijf eind augustus ...

EC issues objections to T-Mobile, Tele2 Netherlands merger

Published 13 Sep 2018 13:33 CET | Netherlands
The European Commission has sent a statement of objections to Deutsche Telekom and Tele2 over the proposed merger of their Dutch ...

T-Mobile starts ad campaign to promote benefits of Tele2 merger

Published 10 Sep 2018 12:17 CET | Netherlands
T-Mobile Netherlands has launched a campaign with ads in national newspapers outlining its promises for improved services after ...

T-Mobile NL headed for merger approval with Tele2, with remedies or guarantees

Published 28 Aug 2018 13:57 CET | Netherlands
T-Mobile Netherlands has made a number of promises regarding its proposed takeover of Tele2 in order to gain approval from ...

T-Mobile NL promises faster 5G launch, fibre investment and low prices after Tele2 merger

Published 24 Aug 2018 06:00 CET | Netherlands
T-Mobile has outlined its plans for integrating Tele2 Netherlands if the mobile operator wins approval from the European ...





Calendar   /   Industry Events

25 Aug VMworld 2019 US
26 Aug Amaysim FY results
26 Aug Chrous FY results
26 Aug Bezeq Q2 2019
27 Aug Partner Communications Q2 2019
27 Aug Ooma Q2 2019
27 Aug MNF Group FY results
27 Aug ZTE H1 results
27 Aug Hewlett Packard Enterprise fiscal Q3
27 Aug Aviat Networks fiscal Q4
27 Aug Tamedia H1 2019
27 Aug Connected Health Summit
29 Aug Dell Technologies fiscal Q2
29 Aug SeaChange fiscal Q2
29 Aug Bouygues Telecom Q2 2019
29 Aug Marvell Technology fiscal Q2
29 Aug Cyfrowy Polsat Q2 2019
29 Aug Tech Data fiscal Q2
29 Aug Axiata Q2 2019
29 Aug Tele Columbus AGM
30 Aug 5G Leadership Summit 2019
30 Aug Telekom Slovenije AGM
::: More Calendar Items