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Wireless

T-Mobile NL halts affiliate marketing

Tuesday 6 August 2013 | 17:01 CET | News
T-Mobile Netherlands will not use affiliate marketing for the rest of this year. The practice was stopped from 07 August. The mobile operator said the unexpected performance in the first half from affiliate marketing led it to reconsider the budget for the rest of the year. In a letter to affiliate partners, the company said it had limited resources remaining for the marketing, prompting it to end the practice for the rest of the year. A source familiar with the matter said the letter made clear T-Mobile would renew the marketing in 2014. The operator said it has booked success with affiliate

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Categories: Mobile & Wireless
Companies: Telecompaper / T-Mobile Netherlands
Countries: Netherlands
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