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Broadband

T-Mobile NL steps up ad spending in July after Knippr launch

Thursday 21 July 2016 | 16:18 CET | News
T-Mobile Netherlands advertised its OTT video service Knippr heavily in July, with its new slogan 'Live Forward'. In the first 20 days of the month, the operator spent a gross EUR 920,000 on TV and radio ads, according to the Benelux Media Expenditure monitor from Telecompaper. Around 96 percent of the operator's advertising budget went to Knippr this month. The ads featured the slogan 'Ga los met kabelvrije interactieve TV van Knippr' (Let lose with cable-free interactive TV from Knippr) and featured on all the public channels, SBS, RTL, Fox (24Kitchen, Fox Sports, National Geographic),

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Categories: Internet
Companies: T-Mobile Netherlands
Countries: Netherlands
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