T-Mobile stops throttling video data, YouTube joins Binge On

News Wireless United States 17 MRT 2016
T-Mobile stops throttling video data, YouTube joins Binge On

T-Mobile US announced changes to its 'Binge On' offer for zero-rated video streaming. When first launched in November 2015, the service limited the video resolution in order to conserve data. The operator said it's now allowing video providers to choose to stream their services at native resolution, up to Ultra HD. This was one of the reasons that YouTube notably did not join the offer to start. YouTube is now amongst the companies participating, along with the new additions Baeble Music, Discovery Go, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV and Red Bull TV. In total free data is now available on over 50 video services at T-Mobile. 

These services represent 70 percent of all video T-Mobile customers watch on their phones and tablets each month, the company said. More than 57 million GB have been streamed without using customers’ data allowances since the service started. 

In addition, T-Mobile is working with providers to give them the ability to manage their video stream themselves. Instead of T-Mobile’s systems optimizing video, the video provider will automatically stream a mobile-optimized video when a T-Mobile customer with Binge On activated begins streaming. YouTube will be one of the first to take advantage of this option. 

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