TA Telecom runs Nafsi big data project to map personalities

Tuesday 14 October 2014 | 12:17 CET | News
TA Telecom said that beta trials for Nafsi, an African big data analysis project, are now under way in Egypt, Kenya, Uganda and South Africa. This anthropological survey aims to use mobile technology to collect data from individual countries and map the personalities of the people living there. Nafsi, which means 'soul' or 'being' in Swahili and Arabic, allows individuals across Africa to take a mobile-ready psychometric test to identify their personality type.

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Categories: Mobile & Wireless
Countries: Africa
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