TalkTalk to fold Blinkbox into TalkTalk TV, drop brand

Monday 12 January 2015 | 10:41 CET | News
UK ISP and MVNO TalkTalk told Marketing magazine that it will drop the Blinkbox brand of the on-demand movie service it has agreed to acquire from Tesco. Blinkbox will be rolled into TalkTalk's existing pay TV offer "over a period of time". It will use it to launch a TV app that will allow TalkTalk's 1.2 million TV subscribers to watch movies and shows on smartphones, tablets and game consoles. Consumer managing director Tristia Harrison told Marketing, "We see the acquisition as an acceleration of our current TV strategy. Principally this enable us to accelerate our out-of-home app, as we

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Categories: Internet
Companies: Blinkbox / TalkTalk / YouView
Countries: United Kingdom
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