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Talpa, KPN tailored TV ad cooperation is in compliance with Media Act 2008 - regulator

Wednesday 10 July 2019 | 11:56 CET | News
KPN has asked Dutch media regulator CvdM to check its cooperation with Talpa on targeted advertising blocks and make sure it is in compliance with the Media Act 2008. The regulator had checked the matter and said the cooperation is in compliance. KPN and Talpa signed a deal in September to provide customised TV advertising. The regulator said that the cooperation does fallwithin the framework of the Media Act because, as a programme provider, Talpa is the one to put together the advertising blocks and to adjust them to the customer's profile. It would have been another matter if KPN had been

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Categories: Broadcast & Satellite / Internet
Companies: KPN / Talpa
Countries: Netherlands
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