Tele2 NL boosts customer growth after higher marketing spend

Thursday 1 September 2016 | 17:09 CET | News
Tele2 Netherlands has accelerated its above-the-line marketing since the fourth quarter of 2016 when it launched its new mobile network and 4G services. Rsearch by Telecompaper shows a clear correlation between the higher marketing spend and mobile customers growth at the operator. The company showed a drop in spending in 2015 and added just 3,000 new mobile customers in Q4 2015. Its gross advertising budget was EUR 8.4 million in 2015. In the first half of 2016, its results improved, with service revenues growing 3.3 percent annually in Q1 and 3.5 percent in Q2. In the first quarter, it

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Tele2 / Telecompaper
Countries: Netherlands
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Tele2 Netherlands passes 1 million mobile customers

Published 31 Oct 2016 12:07 CET | Netherlands
Tele2 Netherlands announced that it's passed the milestone of 1 million mobile customers. Since the launch of its own mobile ...

Tele2 Netherlands starts new mobile ad campaign

Published 30 Sep 2016 16:05 CET | Netherlands
Tele2 Netherlands has launched a new mobile marketing campaign under the name 'Happy Happy Dance Dance'. The new campaign, ...

Opvoeren above-the-line reclame Tele2 leidt tot klantengroei

Published 01 Sep 2016 10:17 CET | Netherlands
Opvoeren above-the-line reclame Tele2 leidt tot klantengroei Tele2 heeft na een forse daling in de bestedingen aan ...

Opvoeren above-the-line reclame Tele2 heeft duidelijk positief effect na zwakke start

Published 01 Sep 2016 10:10 CET | Netherlands
Opvoeren above-the-line reclame Tele2 heeft duidelijk positief effect na zwakke start Tele2 heeft na een forse daling in de ...

Benelux Media Expenditure

Published 25 Mar 2014 11:36 CET | Belgium
Get information about the media expenditure of your competitors in the Netherlands. We monitor all the marketing activities of ...

Calendar   /   Industry Events

18 Oct Digi Q3 2019
18 Oct Reliance Jio fiscal Q2
21 Oct Logitech fiscal Q2
21 Oct Brand Marketing and Digital Summit
22 Oct DNA Q3 2019
22 Oct Calix Q3 2019
22 Oct Grameenphone Q3 2019
22 Oct Snap Q3 2019
22 Oct MWC Los Angeles 2019
23 Oct AT&T Q3 2019
23 Oct Rogers Communications Q3 2019
23 Oct Telenor Q3 2019
23 Oct Orange Belgium Q3 2019
23 Oct Microsoft fiscal Q1
23 Oct Netgear Q3 2019
23 Oct Millicom Q3 2019
23 Oct Annual Customer Service Summit
24 Oct Netia Q3 2019
24 Oct Nokia Q3 2019
24 Oct Comcast Q3 2019
24 Oct Verisign Q3 2019
24 Oct STMicroelectronics Q3 2019
24 Oct Juniper Networks Q3 2019
24 Oct Nordic Entertainment Q3 2019
24 Oct Amazon Q3 2019
24 Oct HKBN fiscal FY
24 Oct Maxlinear Q3 2019
24 Oct Televisa Q3 2019
25 Oct Doro Q3 2019
25 Oct Megacable Q3 2019
::: More Calendar Items