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Tele2 to follow Swedish model in Dutch mobile market - CEO

Wednesday 18 November 2015 | 13:21 CET | News
Tele2 will follow the business model it developed in Sweden with its new Dutch mobile network, CEO Allison Kirkby said. Speaking on a panel at the ECTA Regulatory conference in Brussels, Kirkby said the aim is to offer more mobile data at lower prices, driving customer loyalty. As in Sweden, the Dutch operator has separated the cost of handsets from the service plan. According to the CEO, it's "better to subsidise our connectivity than the handset". The savings go to offering up to eight times bigger data buckets and reducing prices by 15-30 percent, she said. With larger data bundles,

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Categories: Mobile & Wireless
Companies: ECTA / Tele2 / T-Mobile
Countries: Netherlands
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