Telecom Argentina has announced plans to phase out its Fibertel and Cablevision brands as part of a move to integrate its entire operation into just three business brands, namely Personal, Flow and Telecom. The operator’s new institutional visual identity will result in the absorption of fibre brands Fibertel and Fibertel Lite into its mobile brand Personal, which will now encompass all mobile, fixed broadband and convergent connectivity services as well as the company’s Personal Pay digital wallet.
In addition, Telecom Argentina said it would be integrating the Cablevision brand it acquired back in 2017 into its entertainment brand Flow, which will incorporate all of its pay-TV services, including its live and video on-demand platform with more than 17,000 hours of content on demand and over 300 complete series.
Finally, the B2B business unit of Telecom Argentina will now be called simply Telecom, including services previously marketed under the Fibercorp brand.
Telecom Argentina had 19.3 million mobile clients at end-June, up 460,000 from a year earlier, with broadband connections rising around 62,000 to 4.2 million and cable TV subscriptions up 20,000 to around 3.5 million.
