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General

Telecom Italia to relaunch Olivetti brand - report

Thursday 16 April 2015 | 11:20 CET | News
Telecom Italia is preparing a major relaunch of its Olivetti brand, which will be renamed Olivetti Digital Solutions and branch out from its current focus on printers and ICT services, reports Corriere della Sera. The operator's CEO and chairman, Marco Patuano and Giuseppe Recchi, took the decision to rebrand Olivetti, 100 percent owned by Telecom Italia, due to its persistence in the collective imagination of Italians. According to the report, the executives considered the brand synonymous with the very best of Italian research and innovation and decided to create Olivetti Digital Solutions

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Categories: General
Companies: Olivetti / Telecom Italia
Countries: Italy
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