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General

Telefonica, Barcelona sign Latin America sponsorship deal

Thursday 19 February 2015 | 09:48 CET | News
Telefonica and Spanish football club Barcelona have announced details of a three-year Latin American sponsorship deal worth EUR 13.3 million a season, with an option for another two. The regional partnership agreement follows the EUR 140 million one-season TV rights deal for 2015-16 that ended the club's eight-year relationship with Catalan-based broadcaster Mediapro. "The objective is to grow and create a stronger partnership in Latin America, a region that is key for the organisation's global expansion, and where Barca at the moment have more than 50 million fans," said the club in a

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Categories: General
Companies: Telefonica
Countries: Latin America / Spain
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