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Telefonica, Caixa, Santander to launch Yaap throughout Spain

Tuesday 11 November 2014 | 11:19 CET | News
Yaap, the digital services joint venture set up by Telefonica and Spanish banks CaixaBank and Banco Santander, will roll out its Yapp Shopping service throughout Spain in the next few days, according to Yaap CEO Carlos Beldarrain. Yapp Shopping is a loyalty network for local businesses that often have little online presence. The service allows them to interact with hundreds of thousands of customers by offering discounts and promotions on their products and services. Yaap Shopping was launched on a trial basis in Valladolid and Palma de Mallorca in the summer but will be rolled out throughout

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Categories: Mobile & Wireless
Companies: CaixaBank / Telefonica / Yaap
Countries: Spain
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