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Telefonica invests in online brand protection startup

Wednesday 18 November 2020 | 13:50 CET | News
Telefonica said it has invested an undisclosed amount in a Spanish startup called that protects brands against online counterfeiting. Founded in 2015, Smart Protection automatically detects and eliminates counterfeit products and unauthorised use of registered trademarks on the internet. It has customers in more than 25 countries, with more than 75 percent of its revenues coming from outside Spain. Smart Protection has already partnered with Telefonica on several projects for its Movistar+ pay-TV platform.

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Categories: Internet
Companies: ElevenPaths / Telefonica / Wayra
Countries: Spain
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