Telefonica has launched a new mobile youth brand in Ireland. Dubbed '48 months', Telefonica Digital's new MVNO unit will target the youth segment. The 48 months service is exclusively available to users aged 18 to 22. Thus the contract with 48 months ends when the user turns 22, El Economista reports. 48 months currently offers a flat-rate tariff plan with a monthly fee of EUR 10. The package includes unlimited calls to mobile numbers in Ireland, unlimited SMS and 20 minutes of calls to landlines. Customers can add internet access for EUR 2 per week, which includes 500 MB fair use, under a promotion running until the end of February. Customers can subscribe to 48 months' services online. Telefonica operates the O2 network in Ireland.
