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General

Telefonica Next acquires retail data analysis start up

Friday 5 May 2017 | 09:52 CET | News
Telefonica Deutschland's data analysis division Next has acquired Berlin-based start-up Minodes to strengthen its competence in intelligent data analysis for offline retail. The core competency of Minodes is the analysis of anonymised customer flows within a shop. This provides offline retailers with the analytical and marketing possibilities of online retail. It allows them to better tailor their offers to the needs of their customers and to provide a better shopping experience. The applications will be integrated into the data security framework of Telefonica Deutschland. Minodes becomes

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Categories: General
Companies: Telefonica Deutschland
Countries: Germany
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