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General

Telefonica preparing low-cost brand headed by former Pepephone CEO - report

Monday 16 April 2018 | 13:58 CET | News
Telefonica is preparing to launch a low-cost MVNO brand to counter the rise of rival Masmovil, according to unnamed sources cited by El Confidencial. The new brand will be headed by Pedro Serrahima, the newly-recruited founder and former CEO of Spanish MVNO Pepephone and will begin operations after the summer. The former incumbent's aim will be to match the cost-cutting tactics of the Masmovil group's Yoigo, Pepephone, Masmovil and LlamaYa brands with a fully transparent offer that doesn't affect Telefonica's own youth-oriented Tuenti brand, said the report.

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Categories: General
Companies: LlamaYa / Masmovil / Pepephone / Telefonica / Tuenti / Yoigo
Countries: Spain
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