Telefonica Digital and Samsung have signed a global agreement that will enable their customers to purchase apps and content via their phone bill. Samsung will be the first OEM to integrate directly with Telefonica billing capabilities via the BlueVia payment APIs.
Under the terms of the deal, Samsung Hub and Samsung Apps’ customers will be able to purchase apps and music, video, books, games and learning services from their devices by charging the payment to their phone bill or prepaid credit, avoiding the need for a credit card. The agreement covers both Samsung tablets and mobile devices.
Telefonica plans to make operator billing available for its customers across various devices and platforms. The agreement with Samsung joins other similar agreements with companies including Google, Facebook and Microsoft.
Direct-to-bill on Samsung devices will be rolled out to Telefonica operating businesses in phases, and it is expected to start with Telefonica Germany in the coming months.
