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Wireless

Telefonica to retain Tuenti brand for low-cost mobile offering - report

Friday 29 May 2020 | 09:15 CET | News
Telefonica is preparing to convert its youth-oriented Tuenti brand into a mobile-only brand to compete with the aggressive cost cutting of the country's MVNOs and rivals such as Masmovil, Digi Mobil and new entrant Virgin Telco, reports La Informacion. The former incumbent has seen its O2 Spain unit gradually increase its customer base to 175,000 fibre clients and 350,000 mobile clients since launching two years ago and Telefonica Spain Director of Multi-Brand strategy Pedro Serrahima now intends to use O2 to target the convergent market while retaining Tuenti as a pure mobile brand, said the

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Categories: Mobile & Wireless
Companies: O2 Spain / Telefonica / Tuenti
Countries: Spain
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