Telekom Austria rebrands international operations as A1 Telekom Austria Group

Tuesday 14 November 2017 | 16:12 CET | News

Telekom Austria Group is continuing with the rebranding of the group to A1 and announced that its international activities will be known going forward as A1 Telekom Austria Group. This follows the group's announcement in September that it would roll out the A1 name across all of its operations in a gradual manner, depending on local circumstances. The legal entity Telekom Austria is not touched by the rebranding into A1 Telekom Austria Group and remains unchanged.

Earlier, the group implemented the A1 brand in Slovenia and the brand A1 Digital. Since the one-brand strategy has the potential to support the positioning in all markets of the group, its subsidiary companies that have not been rebranded yet make use of the brand endorsement "Member of A1 Telekom Austria Group".

The group said it wants to speed up implementing a unified market presence for all of its operations and improving its international visibility. This is expected to drive efficiency and growth targets.

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