Telenet to acquire rest of commercial broadcaster De Vijver Media

Wednesday 7 March 2018 | 10:34 CET | News

Belgian cable operator Telenet announced an agreement to buy the rest of De Vijver Media, owner of the Vier, Vijf and Zes commercial TV channels in Belgium. Telenet already acquired 50 percent of the company in 2015 and is buying the rest in order to boost its content offering. 

Shareholders Mediahuis and Wouter Vandenhaute and Erik Watte (Waterman & Waterman) have agreed to sell their stakes of respectively 30 and 20 percent in De Vijver Media to Telenet. No financial details of the deal were disclosed. 

The takeover also includes the production company Woestijnvis, which already makes content for Telenet such as the series Belga Sport and is a leading provider on the Flemish market. Telenet said the channels and production house will help it respond better to changing viewing habits and advertising trends. 

SBS Belgium, owner of the three channels, will also partner with the publisher Mediahuis in a 50-50 joint venture to set up a sales office to offer online video and cross-media options for advertisers. Mediahuis is the owner of major newspapers in Belgium, such as De Standaard and Het Nieuwsblad. 

The deal is expected to help the companies compete better with the growing number of international content providers and distributors, such as Netflix and Amazon, as well as support the market shift from TV to online advertising. Telenet said it also wants to ensure a strong local content offering with innovative entertainment. 

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