Telenet to test personalised ads for TV customers

Tuesday 13 September 2016 | 11:06 CET | News
Belgian cable operator Telenet plans to start testing in November a new system to deliver personalised advertising to its TV customers, based on their viewing profile, reports De Tijd. Telenet marketing director Jeroen Bronselaer said there is high demand for targeted advertising, and the company has been considering such services for around two years. The test will run on the commercial channels Vier and Vijf with a maximum ten advertisers and will reach all the customers with digital TV services and set-top boxes. Using Telenet's 'digicorder' STB it can develop a personal profile of the

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Categories: Broadcast & Satellite
Companies: Proximus / Telenet
Countries: Belgium
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