Telia Carrier has announced that it has re-branded as Arelion, following the completion last year of its sale by Telia Company to pensions investment firm Polhem Infra. It said the name is based on the English adjective 'reliable' and is inspired by the "strength, beauty and light" of names given to stars, and constellations such as Aldebaran, Sirius and Orion.
Arelion said its network links Europe, North America and Asia, with more than 70,000 km of optical fibre and 1,700 MPLS end-points, connecting customers in 125 countries. Over the past 30 years as Telia Carrier, it built up the internet backbone AS1299, which now powers nearly 65 percent of all internet routes
In 2021, Arelion commissioned a consultancy to survey top wholesale operators and enterprise customers and found that decision-makers appreciate high quality, prestige and trustworthiness as the most important buying criteria. Wholesale and enterprise customers ranked the operator highest in these three categories, and way ahead of its competitors, it added. After conducting rigorous internal and external research, the new brand was created.
Staffan Gojeryd, CEO of Arelion, said the rebranded operator will continue its mission to "connect the world to a brighter future" with a high quality of service to customers. He added that the company will maintain its business core, namely the people, customers and partners that bring it together.
