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Telia, MTG, Discovery and Bonnier's TV4 devise tailored advertising

Thursday 15 March 2018 | 09:21 CET | News
Telia Sweden said it has got together with Modern Times Group (MTG), Discovery and Bonnier's TV4 group and developed a dynamic, responsive television advertising product. It works with Telia's streaming service, Telia Play, and tailors the adverts shown according to the viewer's particular location and the type of screen they are using. The new service has already begun running on TV4 group channels, and will start up at Discovery and MTG later.

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Categories: Broadcast & Satellite / Internet
Companies: Bonnier / Discovery Networks / Modern Times Group
Countries: Sweden
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