
Started 3.5 years ago, Hike claims to be the biggest internet company in India in terms of users. In January, Hike announced that it had a user base of 100 million users, 95 percent of which are based in India and 90 percent of which are below the age of 30. Hike users, on an average, exchange 40 billion messages per month and spend 120 minutes per user per week on the platform.
The company focuses on locally relevant content for the young consumers, including over 10,000 stickers available in 40 languages, news in English and Hindi, games, live cricket, coupons and comedy content. The messenger's 'Hidden Mode' hides chats quickly after posting, and 'Favorites' allows users to choose who sees last seen, display pictures and status updates. Hike2SMS helps send free SMS when there is no internet connectivity and Hike Direct helps share files without the use of internet.