Tencent to provide NBA coverage on its platforms in China

News Video China 12 AUG 2019
Tencent to provide NBA coverage on its platforms in China
The National Basketball Association (NBA) has expanded its partnership deal with Tencent, the Exclusive Official Digital Partner of the NBA in China. Under the terms of the new 5-year agreement, Tencent - the NBA’s largest partner outside the US – will provide NBA coverage on its platforms through the 2024-25 NBA season, including live NBA games, NBA programming and interactive fan experiences. 

Tencent, the digital media partner of the NBA in China since 2009, has streamed full seasons of live NBA games and content to users under the current partnership that was signed in 2015. Tencent and the NBA also jointly manage and operate several other NBA services and activities in China, including NBA-themed mobile games, NBA social media accounts, and interactive fan events. 

According to Tencent, last season, 490 million fans in China watched NBA programming on Tencent’s platforms, nearly three times the number of fans who watched the NBA on Tencent during the 2014-15 season. Nearly 21 million fans in China watched Game 6 of the 2019 NBA Finals on Tencent, marking the most-watched NBA game ever on a digital platform in China. 

Under the expanded partnership, live NBA games, VoD and short video content will be available for fans through Tencent’s digital and social media platforms including QQ.com, Tencent Sports, Tencent News, Tencent Video, QQ, Weixin and Weshi. 

Tencent will also collaborate with the NBA to develop innovative advertising products, and launch and operate “mini programs” for mobile devices, including the NBA’s fan loyalty program in China: NBA Qiu Mi Quan (QMQ). In addition, Tencent will leverage its consumer insights to help the NBA expand its fanbase in China and provide the league’s global fanbase with new, customized interactive services.

Categories:

Video,  Internet

Companies:

Tencent

Countries:

China

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