Tesco Mobile launches new Czech ad campaign

Thursday 27 February 2014 | 09:37 CET | News
Less than a year after its entry to the Czech MVNO market, Tesco Mobile, one of the Big Three MVNOs, is launching a new visual style and using real clients to tell their stories. Under its rebranding, the operator wants to communicate that it is helping real people in their real situations, said Branko Gugleta, marketing director at Tesco Mobile. Tesco Mobile aims to break the general public's perception of MVNOs as secondary providers and strengthen its image as a fully fledged operator.

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Categories: Mobile & Wireless
Companies: Tesco Mobile
Countries: Czech Republic
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