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Tet, University of Latvia develop new algorithm for targeted TV, advertising

Wednesday 26 February 2020 | 11:25 CET | News
Latvian fixed operator Tet, in collaboration with the University of Latvia, has developed a big data-based algorithm for profiling a TV audience. This is expected to allow for more effective planning of TV content and advertising placement, as well as enabling personalised advertising in the future. 

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Categories: Broadcast & Satellite
Companies: Tet
Countries: Latvia
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