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Wireless

TfL advertisers to exploit O2 customer data

Tuesday 9 June 2015 | 10:38 CET | News
Telefonica UK and out-of-home advertising company Exterion Media have formed an exclusive partnership to support the London Underground (LU) Media Estate. The partnership will use Telefonica's Smart Steps platform, which uses anonymous data from across their mobile network of 24 million O2 devices. This will allow Transport for London (TfL) to deliver an enhanced advertising experience for tube passengers.

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Categories: Mobile & Wireless
Companies: O2 / Telefonica
Countries: United Kingdom
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