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Tru Optik, Experian partner on OTT viewer data

Tuesday 29 March 2016 | 11:21 CET | News
Tru Optik partnered with Experian Marketing Services to offer a service providing real-time census-level viewer data for over-the-top (OTT) TV programmes and ad exposure across all screens. Tru Optik clients will be able to measure and segment content and ad exposure based on lifestyle, demographic and purchase behavior powered by Experian's ConsumerView marketing database. Tru Optik has a database of OTT media and entertainment consumption, while Experian's ConsumerView is a consumer marketing database. 

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Categories: Broadcast & Satellite / Internet
Countries: World
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