Twitter teams up with Google's DoubleClick to boost ad sales

Wednesday 29 April 2015 | 09:37 CET | News
Twitter has followed up its acquisition of marketing software company TellApart by announcing another deal designed to better serve advertisers. The company has now partnered with Google's DoubleClick ad exchange platform to improve advertising performance measurement and attribution for Twitter direct response marketers. As part of the deal, Twitter will also make its inventory available through the DoubleClick Bid Manager, making it easier for clients who prefer to centralise their buying through DBM to create and manage campaigns on Twitter. Above all, advertisers will now be able to

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Categories: Mobile & Wireless
Companies: DoubleClick / Google / Twitter
Countries: World
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