Twitter to acquire marketing tech company TellApart

Wednesday 29 April 2015 | 08:56 CET | News
Twitter has announced an agreement to acquire marketing technology company TellApart for an undisclosed figure. TellApart's software is designed to tracks internet browsing patterns and target adverts accordingly. In addition to social ads for e-commerce firms, TellApart also offers a way to place ads in other companies' emails to potential customers. "Direct response advertising has been a major growth engine for our ads business over the last several quarters. We're confident that TellApart will accelerate that trajectory further," said Twitter senior vice president Kevin Weil in a

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Categories: Internet
Companies: Twitter
Countries: World
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